Analista de Web Analytics SR
Tasks
- Analyze acquisition retention engagement conversion
- Build interactive dashboards
- Collaborate with marketing product design and technology
- Connect metrics to OKRs
- Define analysis frameworks and metrics
- Deliver executive reports with storytelling
- Ensure digital data quality
- Identify digital journey improvement opportunities
- Implement analytics governance
- Improve measurement maturity with standards and guidelines
- Lead web analytics initiatives
- Model dataLayer events and parameters
- Run A B testing and CRO experiments
- Structure metrics and KPIs
- Support SEO content and media metric consistency
- Validate GA4 and GTM implementations
Perks/Benefits
- Annual profit-sharing
- Career flexibility
- Extended parental leave
- Gympass Discounts on Products and Services
- Health insurance
- Hybrid work
- Learning opportunities
- Life insurance
Skills/Tech-stack
A/B | A/B Testing | B testing | BigQuery | CRO | Data Governance | Data Modeling | DataLayer | Event Tracking | Excel | GA4 | Google Analytics | Google Tag | Google Tag Manager | KPIs | Looker | OKRs | Power BI | SDK | Tableau | Tag Manager | Taxonomy
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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