Director, BI & Marketing Analytics

Berlin, Germany

EUR 85K-116K (estimate) Executive-level Full Time

@ D...

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Found 1d ago

Tasks

Build KPI frameworks for marketing ROI
Build attribution models
Collaborate with marketing, product, and data science teams
Conduct causal inference analysis
Deliver advanced statistical modeling insights
Develop marketing analytics strategy
Drive customer segmentation projects
Implement marketing ROI measurement
Implement marketing mix modelling
Lead BI initiatives for data excellence and scalability
Lead marketing reporting and visualization
Mentor BI and marketing analysts
Model customer lifetime value
Optimize marketing funnel acquisition and retention
Perform incrementality testing

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Skills/Tech-stack

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Director, BI & Marketing Analytics

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