Manager, Marketing Analytics & Business Intelligence (LAC)
Tasks
- Build self service BI dashboards and datasets
- Conduct test control incrementality and MMM analysis
- Develop KPI frameworks and dashboards
- Document metrics definitions and ensure metric governance
- Measure campaign and initiative performance
- Own marketing performance measurement across channels
- Partner with IT and data teams to improve data quality
- Provide ad hoc customer product pricing and promo analysis
- Train stakeholders on dashboard usage and measurement best practices
- Translate analysis into optimization recommendations
Perks/Benefits
Skills/Tech-stack
Dashboards | Data Engineering | Data Governance | Data Modeling | Data Quality | Excel | Incrementality testing | KPI design | Marketing Mix | Marketing Mix Modeling | Marketing attribution | Mix Modeling | Power BI | Relational databases | SQL | Tableau | Test control
Education
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