Manager, Marketing Analytics & Business Intelligence (LAC)

Miami, FL, US

USD 105K-131K Mid-level Full Time

@ S...

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Found 25d ago

Tasks

Build self service BI dashboards and datasets
Conduct test control incrementality and MMM analysis
Develop KPI frameworks and dashboards
Document metrics definitions and ensure metric governance
Measure campaign and initiative performance
Own marketing performance measurement across channels
Partner with IT and data teams to improve data quality
Provide ad hoc customer product pricing and promo analysis
Train stakeholders on dashboard usage and measurement best practices
Translate analysis into optimization recommendations

Perks/Benefits

Skills/Tech-stack

Education

Bachelor of Engineering | Bachelor of Science

Roles

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Manager, Marketing Analytics & Business Intelligence (LAC)

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