Product Marketing Manager, CoStar Data & Analytics
US-VA Arlington, United States
USD 60K-63K (estimate) Mid-level Full Time
Tasks
- Align product roadmap with market needs
- Champion experimentation and continuous improvement
- Collaborate with sales product and research
- Create web copy and case studies
- Define value propositions
- Design multi-channel campaigns
- Develop messaging narratives
- Develop product marketing strategy
- Drive product adoption
- Equip sales teams with tools and messaging frameworks
- Identify new market opportunities
- Lead launch planning
- Leverage customer insights and competitive analysis
- Use marketing analytics to optimize performance
Perks/Benefits
- 401-K matching
- Commuter benefits
- Employee resource groups
- Employee stock purchase plan
- Healthcare coverage
- Life insurance
- Mental health counseling
- On-site fitness center
- Paid time off
- Tuition reimbursement
Skills/Tech-stack
B2B Marketing | B2B Sales | B2B Sales Enablement | Campaign Management | Case Study Development | Case study | Competitive Analysis | Content Marketing | Copywriting | Customer Insights | Data Analysis | Demand Generation | Email Marketing | Full-funnel | Full-funnel marketing | Funnel marketing | Go-to-market | Marketing Analytics | Messaging strategy | Presentation development | Product Marketing | SaaS | Sales Enablement
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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