Director, Marketing Analytics & Insights
Tasks
- Analyze funnel performance and marketing ROI
- Build Snowflake based data models
- Build measurement frameworks for marketing initiatives
- Create Tableau dashboards and data models
- Define and govern marketing and pipeline metrics
- Develop business cases and ROI models
- Develop executive dashboards and business reviews
- Develop lead scoring models
- Ensure reporting accuracy scalability and stakeholder confidence
- Establish reporting data quality and governance practices
- Evaluate emerging technologies for marketing effectiveness
- Implement marketing attribution methodology
- Integrate marketing data with Salesforce
- Lead and develop analytics and reporting team members
- Lead marketing budget planning and forecasting
- Leverage AI for insight generation and reporting improvements
- Maintain data hygiene segmentation and integrations
- Manage Eloqua marketing automation platform
- Manage form and web lead capture processes
- Manage marketing reporting and analytics ecosystem
- Perform variance analysis and investment optimization
- Provide data driven recommendations to CMO and marketing leadership
- Translate complex analytics into narratives and recommendations
Perks/Benefits
- Annual bonuses
- Comprehensive health benefits
- Family benefits
- Flexible work options
- Generous PTO
- Inclusive teams Employee Resource Groups
- Leadership programs
- Professional growth learning platforms mentorship
- Retirement benefits
- Top performer recognition
- Wellness programs
Skills/Tech-stack
AI analytics | B2B SaaS | B2B SaaS metrics | Budgeting | Data Governance | Data Modeling | Data Quality | Eloqua | Executive reporting | Forecasting | Funnel Analysis | KPI governance | Lead Scoring | Marketing Automation | Marketing ROI | Marketing attribution | Performance Measurement | Pipeline Analytics | ROI analysis | SQL | SaaS Metrics | Salesforce | Snowflake | Tableau | Tableau dashboards | Variance analysis
Education
N/A
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