Sr Analyst - Customer Planning and Analytics
Fort Myers, FL, 33966, US
USD 32K-40K (estimate) Senior-level Full Time
Tasks
- Analyze acquisition trends and lifetime value
- Assess customer file health using monthly and quarterly reports
- Conduct performance deep dives
- Create customer KPI targets for planning
- Deliver customer segmentation insights
- Develop customer lifecycle and omni channel strategies
- Develop measurable goals and plans
- Integrate customer insights into media and circulation planning
- Measure rewards redemption and offer testing
- Partner with finance on revenue expense and rewards liability calculations
- Refine CRM offer selection and targeting
- Run incrementality testing and post campaign analysis
- Support CRM and customer file analytics
- Support long range seasonal planning and forecasting
- Track credit card acquisition activation and card spend
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Analytics | CRM Analytics | Campaign Analysis | Credit card | Credit card analytics | Customer Lifetime Value | Customer Segmentation | Data Warehousing | Incrementality testing | Lifetime Value | Loyalty programs | Microsoft Excel | Offer Testing | SQL | Tableau
Education
Roles
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