Sr Analyst - Customer Planning and Analytics

Fort Myers, FL, 33966, US

USD 32K-40K (estimate) Senior-level Full Time

@ C...

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Found 29d ago

Tasks

Analyze acquisition trends and lifetime value
Assess customer file health using monthly and quarterly reports
Conduct performance deep dives
Create customer KPI targets for planning
Deliver customer segmentation insights
Develop customer lifecycle and omni channel strategies
Develop measurable goals and plans
Integrate customer insights into media and circulation planning
Measure rewards redemption and offer testing
Partner with finance on revenue expense and rewards liability calculations
Refine CRM offer selection and targeting
Run incrementality testing and post campaign analysis
Support CRM and customer file analytics
Support long range seasonal planning and forecasting
Track credit card acquisition activation and card spend

Perks/Benefits

Skills/Tech-stack

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Sr Analyst - Customer Planning and Analytics

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