Sr. Manager, Marketing Analytics
Provo, UT, United States
USD 115K-135K (estimate) Senior-level Full Time
Tasks
- Analyze A/B test results
- Conduct deep-dive performance analyses
- Deliver actionable marketing reporting
- Develop marketing dashboards
- Document metric definitions and reporting standards
- Ensure marketing KPI reporting accuracy
- Improve reporting consistency and usability
- Interpret performance results and recommend improvements
- Lead marketing performance measurement
- Monitor performance vs forecast
- Partner with marketing teams on analytics decisions
- Present insights to Marketing Leadership
- Provide marketing forecasting analysis
- Refine reporting based on feedback
- Support ROI analysis and budgeting discussions
- Support attribution and incrementality measurement
- Translate data into campaign insights
Perks/Benefits
- 401k employer match
- Employee Assistance Program (EAP)
- Group health dental and vision insurance
- Life insurance
- Merit bonuses
- Opportunity for advancement
- Paid Holidays
- Paid time off
- Pet insurance
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Adobe Experience | Adobe Experience Platform | Attribution | B testing | Business Intelligence | CRM Analytics | Data Visualization | Engine optimization | Experience Platform | Experimentation | Google Analytics | Google Analytics 4 | Incrementality | Marketing Analytics | Marketing Forecasting | Marketing performance | Marketing performance measurement | Media Analytics | Paid Media Analytics | Paid media | Performance Measurement | ROI analysis | Search Engine | Search engine optimization
Education
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