Sr Marketing Analytics Manager, Marketing Technology and Operations, Transportation Technology and Services
Tasks
- Analyze marketing funnel
- Build automated reporting inputs for business reviews
- Define analytics strategy for marketing effectiveness
- Develop marketing dashboards for self service
- Develop unified marketing data model across brands
- Ensure accurate campaign and channel tracking
- Establish measurement frameworks and metric definitions
- Implement attribution logic
- Improve data quality and detect anomalies
- Improve lead quality and customer engagement
- Lead marketing analytics across teams
- Maintain data hygiene standards across marketing systems
- Measure campaign performance
- Optimize channel performance
- Present insights and recommendations to senior leaders
- Segment audiences
- Support data models and reporting infrastructure
- Use AI and automation to reduce manual reporting
Perks/Benefits
- N/A
Skills/Tech-stack
AI analytics | Adobe Analytics | Anomaly Detection | Attribution | Audience Segmentation | Automated reporting | Campaign Measurement | Channel optimization | Dashboarding | Data Governance | Data Hygiene | Data Modeling | Data Quality | Funnel Analysis | Lifecycle Marketing | Marketing Analytics | Marketing funnel | Marketing funnel analysis | Marketo | Measurement frameworks | Metric Definitions | QuickSight | Reporting infrastructure | Self-Service | Self-service analytics | Service analytics | Tableau
Education
N/A
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