Sr. Mgr. Membership Insights & Analytics
Tasks
- Automate analytics workflows
- Build customer tagging and segmentation
- Build member lifecycle strategy
- Conduct post-campaign analysis
- Create CRM roadmap and KPI framework
- Create membership operational reporting
- Create predictive models
- Deliver consumer insights to leadership
- Develop CRM strategy
- Develop data products and dashboards
- Ensure data quality and scalability
- Evaluate loyalty program performance
- Identify growth opportunities
- Lead and develop team
- Manage campaign content and assets
- Manage cross-functional stakeholders
- Measure campaign performance
- Optimize audience targeting strategies
- Plan CRM annual operating plan
- Plan and execute loyalty program initiatives
- Provide coaching and performance management
- Provide store level targeting insights
- Run multidimensional consumer analysis
Perks/Benefits
- N/A
Skills/Tech-stack
Artificial Intelligence | Automation | CDP | CRM | Consumer insights | Customer Data | Customer Data Platform | Dashboards | Data Quality | Data platform | Databricks | Loyalty Program | Machine Learning | Marketing Analytics | Member Lifecycle | Power BI | Predictive Analytics | Predictive Modeling | Project Management | Python | SQL | Segmentation
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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