Sr. Strategist, CRM Analytics and Insights
GM Global Technical Center - 7000 Bldg, United States
USD 129K-186K (estimate) Senior-level Full Time
Tasks
- Analyze lifecycle engagement retention conversion
- Collaborate with marketing technology teams on data ingestion requirements
- Conduct deep-dive analysis
- Create automated CRM reports
- Deliver closed loop reporting
- Develop measurement goals
- Ensure data quality and accuracy with data scientists
- Identify campaign optimization opportunities
- Integrate CRM web and offline data sources
- Lead CRM analytics delivery
- Monitor campaign performance
- Optimize CRM influence on funnel activities
- Oversee stakeholder deliverables and provide feedback
- Perform customer profile analysis
- Provide CRM reporting and insights
- Translate complex analytics into actionable recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Analytics | Adobe Customer Journey | Adobe Customer Journey Analytics | Adobe Experience | Adobe Experience Platform | CRM Analytics | Customer Journey Analytics | Customer lifecycle | Customer lifecycle analytics | Data Quality | Data Visualization | Data integration | Databricks | Digital analytics | Email Service Providers | Excel | Experience Platform | Experimentation | Journey Analytics | Lifecycle analytics | Marketing Analytics | Marketing Automation | Marketing Technology | Power BI | Project Management | Python | R | SQL | Service providers | Snowflake | Statistical Analysis | Tableau
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