Principal Decision Scientist - Marketing
Tasks
- Architect marketing data layer
- Build statistical models for LTV prediction
- Collaborate on marketing data stack roadmap
- Conduct marketing incrementality testing
- Create audience segmentation models
- Define cross functional analytics initiatives
- Design experimentation frameworks
- Develop marketing mix modelling capabilities
- Ensure data quality and documentation
- Govern dbt data modelling standards
- Lead AI enabled analytics workflow improvements
- Lead marketing analytics function development
- Partner with FP and A on marketing efficiency metrics
- Perform churn scoring
- Translate findings into executive recommendations
Perks/Benefits
- Coaching
- Compassionate leave
- Flexible hours
- Internal mobility
- Mentorship
- Paid time off
- Paternal Leave
- Swag
- Well-being days
- Wellness perks
Skills/Tech-stack
Causal Inference | DBT | Data Modeling | Data Quality | Experimentation | Geo Holdout | Holdout testing | Incrementality testing | Machine Learning | Marketing Mix | Marketing mix modelling | Predictive Analytics | Python | R | SQL | Statistical Modelling | Synthetic control | Unit economics
Education
N/A
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