Senior Analyst, Marketing Analytics
Tasks
- Analyze marketing and attribution data
- Analyze media performance
- Build and define measurement frameworks
- Build and refine marketing data workflows
- Conduct A/B testing and incrementality testing
- Design and measure lift and incrementality tests
- Identify when personalization is less effective
- Improve marketing data pipelines
- Measure return on marketing investment
- Optimize budget allocation across channels
- Provide ad hoc analytics and granular insights
- Support data auditing for anomalies
- Surface insights for promo strategy and resource allocation
- Translate predictive models into actionable strategies
Perks/Benefits
- 401k
- Dental insurance
- Disability insurance
- Life insurance
- Medical insurance
- Paid time off
- Tuition assistance
- Vision insurance
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | BigQuery | Cloud platform | Confluence | Data Pipelines | Data Quality | Data Transformation | Data Visualization | Data cleaning | Excel | Google Cloud | Google Cloud Platform | Incrementality testing | Jira | Lift measurement | Marketing experimentation | Media Measurement | Media mix modeling | Mix Modeling | Personalization | Predictive Modeling | Project Management | Python | R | SQL | Tableau | Web Analytics
Education
Regions
Countries
States
Cities
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