Vice President, Customer Strategy, Analytics & Retention
Tasks
- Build customer analytics practice operating model
- Define customer analytics and insight strategy
- Design LTV propensity and uplift models
- Develop predictive analytics and machine learning personalization
- Establish test and control frameworks for experiments
- Lead CRM retention and lifecycle marketing programs
- Lead web CRO SEO and site optimization initiatives
- Manage executive dashboards and reporting cadence
- Oversee measurement and attribution and incrementality analysis
- Partner with brands finance product and franchise operations on insight priorities
- Set P L aligned goals and KPIs
- Translate insights into franchise ready playbooks and local activation
Perks/Benefits
- 401k match
- Cell phone reimbursement
- Dental insurance
- Employee assistance plan
- Flexible spending account
- Flexible time off
- Health insurance
- Health savings account
- Holiday schedule
- Life insurance
- Vision insurance
Skills/Tech-stack
A/B | A/B Testing | Analytics | Attribution Modeling | B testing | CRM | Cohort Analysis | Conversion Rate | Conversion rate optimization | Customer Analytics | Customer Segmentation | Dashboarding | Data Engineering | Data Governance | Data Science | Experimentation | Incrementality analysis | LTV modeling | Lifecycle Marketing | Machine Learning | Marketing attribution | Marketing measurement | Martech | Multivariate Testing | Personalization | Predictive Analytics | Propensity Modeling | ROI analysis | Rate optimization | Retention Marketing | SEO | Statistical Analysis | UX optimization | Uplift Modeling | Web Analytics
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