Specialized Analytics Lead Analyst, VP - Citi Commerce Measurement and Insights Analytics
1000 NORTH WEST ST WILMINGTON, United States
USD 138K-208K Senior-level Full Time
Tasks
- Assess risk and ensure compliance
- Build attribution models and frameworks
- Create KPI measurement view
- Design test and learn frameworks
- Develop data and measurement roadmap
- Generate reporting dashboards and presentations
- Integrate analytics insights into campaigns and products
- Operationalize closed loop measurement
- Partner cross functionally with product sales ad ops and marketing
- Perform incrementality testing
- Standardize post campaign reporting
- Translate complex data into actionable strategies
Perks/Benefits
- 401k
- Accident insurance
- Dental insurance
- Disability insurance
- Health insurance
- Life insurance
- Paid Holidays
- Paid time off
- Vision insurance
- Wellness programs
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | Clean Room Data | Clean room | Experimental Design | Identity resolution | Incrementality testing | Machine Learning | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Power BI | Predictive Modeling | Python | QlikView | R | SQL | Snowflake | Statistical Analysis | Tableau
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
Roles
Analyst | Analytics | Analytics Engineer | Data Analyst | Data Scientist | Engineer | Scientist
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