Marketing Analytics Manager (Loyalty)
Tasks
- Analyze omnichannel loyalty behavior
- Build self serve reporting dashboards
- Collaborate with marketing, product, and data science teams
- Create customer segmentation
- Define analytics strategy for loyalty program
- Design targeted promotions and discounting
- Lead analytics function standards
- Measure loyalty initiative impact
- Run testing and measurement for engagement
Perks/Benefits
- Birthday paid day off
- Buy More Holiday Scheme
- Cycle to work scheme
- Enhanced maternity paternity adoption leave
- Friends and family discount
- Life assurance
- Private pension scheme
- Season ticket loans
- Shared parental leave
- Staff discount
- Virtual GP access
Skills/Tech-stack
A/B | A/B Testing | B testing | CRM Analytics | Databricks | Incrementality | Power BI | SQL | Segmentation
Education
N/A
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