Senior Marketing Data Analyst
Tasks
- Analyze complex datasets and produce reports
- Analyze customer lifetime value and acquisition sources
- Build forecasting models for sales trends and customer behavior
- Build marketing attribution and budget allocation models
- Cluster and segment customers using analytics
- Design and interpret incrementality experiments
- Improve data collection and analytics processes
- Lead marketing mix profitability allocation
- Mentor junior analysts
- Monitor campaign performance and adjust budgets
- Present insights to senior management
Perks/Benefits
- Agile working
- Enhanced annual leave
- Hybrid work option
- Paid family leave
- Paid volunteering days
- Professional development support
- Wellbeing days
- Working from abroad policy
Skills/Tech-stack
Apache Airflow | BigQuery | Causal Inference | Clustering | Customer Acquisition | Customer Acquisition Cost | Customer Lifetime Value | DBT | Data Warehousing | Data forecasting | ELT | ETL | Fivetran | GCP | Hightouch | Incrementality | Lifetime Value | Marketing Mix | Marketing Mix Modeling | Marketing attribution | Mathematical Modeling | Mix Modeling | Multitouch Attribution | Predictive Analytics | Python | SQL | Segmentation | Snowflake | Statistical modeling | Tableau | Twilio Segment | Vertex AI
Education
N/A
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