Associate Consumer Engagement & Analytics Manager
Hong Kong - Hong Kong : 20/F, AIA Tower, 183 Electric Road
HKD 312K-586K (estimate) Mid-level Full Time
Tasks
- Analyze customer preferences
- Analyze retention metrics
- Coach team on analytics initiatives
- Create data governance standards
- Deliver business performance reporting
- Design customer journey management
- Design loyalty program roadmap
- Design personalized rewards and experiences
- Develop cross sell and upsell campaigns
- Integrate analytics into business decision making
- Lead consumer engagement strategy development
- Lead customer engagement and loyalty analytics innovation
- Manage customer service representatives across channels
- Oversee lifecycle campaign implementation
- Pilot personalized omnichannel campaigns
- Track campaign performance
Perks/Benefits
- N/A
Skills/Tech-stack
CRM | Campaign tracking | Cross-sell | Customer Journey | Customer Lifetime Value | Customer journey mapping | Data Governance | Data analytics | Data-Driven Marketing | Data-driven | Database segmentation | Journey Mapping | Lifetime Value | Loyalty Program | Marketing Analytics | Omnichannel Marketing | Project Management | Retention analytics | Salesforce | Segmentation | Upsell
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