Associate Director, Market Intelligence & Decision Sciences (MINDS), Digital Analytics
Redwood City, California, United States
USD 215K-253K Mid-level Full Time
Tasks
- Analyze digital engagement data
- Analyze payer coverage and access dynamics
- Create dashboards and executive materials
- Define decision logic and business rules
- Deliver market access analytics for payer strategy
- Design next best action frameworks
- Develop segmentation and targeting insights
- Evaluate marketing campaign performance
- Lead Next Best Action orchestration
- Measure and improve next best action effectiveness
- Monitor and optimize next best action solutions
- Translate insights into test-and-learn plans
Perks/Benefits
- N/A
Skills/Tech-stack
Dashboarding | Data Modeling | Data cloud | Decisioning | Digital analytics | Experimentation | Marketing Analytics | Marketing Cloud | Next Best Action | Omnichannel Marketing | Personalization | ROI analysis | Salesforce CRM | Salesforce Data Cloud | Salesforce Marketing | Salesforce Marketing Cloud | Salesforce data | Segmentation
Education
N/A
Regions
Countries
States
Cities
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