Marketing Lead, Planning and Analytics
USA:TX:Dallas / One AT&T Plaza (208 S Akard - Whitacre Tower) - Adm:208 S Akard St, United States
USD 143K-215K Senior-level Full Time
Tasks
- Build cross-functional stakeholder relationships
- Develop weekly marketing reporting for leadership
- Drive continuous improvement of marketing planning capabilities tools and workflows
- Evaluate performance trends and forecast changes for budget adjustments
- Facilitate alignment across marketing finance product and business units
- Guide integrated marketing planning and budgeting
- Identify marketing plan gaps risks and opportunities
- Monitor marketing spend and performance against forecasts
- Optimize marketing investment effectiveness
- Provide strategic decision support for planning and execution
Perks/Benefits
- 401k plan
- Adoption reimbursement
- Disability benefits
- Disability benefits long term
- Disability benefits short term
- Employee assistance programs
- Employee discounts
- Employee wellness programs
- Life insurance
- Medical, dental & vision coverage
- Paid caregiver leave
- Paid parental leave
- Paid time off
- Tuition reimbursement
Skills/Tech-stack
Budget Management | Budget Optimization | Channel marketing | Data-Driven Planning | Data-driven | Ecommerce analytics | Financial planning | Forecasting | Marketing Analytics | Multi-channel Marketing | Performance reporting | Risk Mitigation | Stakeholder management
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
Roles
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