Group Director, Audience Analytics
New York, New York, United States
USD 180K-200K Executive-level Full Time
Tasks
- Build client POVs
- Collaborate with media planning teams
- Create audience segmentation
- Define success metrics and KPIs
- Develop audience strategy
- Drive audience activation plans
- Educate clients on data and marketing technology
- Implement audience targeting solutions
- Integrate first party data
- Lead and mentor audience team
- Maintain audience playbooks
- Manage client relationships
- Optimize performance reporting
- Oversee IPG InterAct onboarding
- Partner with audience science team
- Present audience insights and recommendations
- Standardize audience and data integrity processes
Perks/Benefits
- 401k plan
- Dental coverage
- Disability insurance
- Employee discount program
- Employee stock purchase program
- Flex spending
- Life insurance
- Medical coverage
- Paid family benefits
Skills/Tech-stack
Audience Activation | Audience Segmentation | Audience targeting | Client Management | Customer Data | Customer Data Platform | Data Management | Data Management Platform | Data Mining | Data Privacy | Data Visualization | Data integration | Data platform | Dynamic creative | First-party data | KPIs | Market Research | Marketing Technology | Omnichannel Marketing | Party data | Predictive Modeling | Statistical Analysis | Strategic Planning | Team leadership
Education
N/A
Regions
Countries
States
Cities
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