Senior Consultant Digital Marketing Strategy & Analytics
Tasks
- Build executive presentations and strategy briefs
- Conduct market and competitor research
- Develop marketing strategy using performance and market data
- Identify opportunities for artificial intelligence in marketing workflows
- Lead cross functional strategy and operations alignment
- Own executive communications and continuity of vision
- Provide strategic advice to senior stakeholders
- Structure ambiguous questions into hypotheses and recommendations
- Translate data into executive ready narratives
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | Amazon Redshift | Artificial Intelligence | Artificial Intelligence Agents | Audience Segmentation | Automation | BigQuery | Campaign Performance | Campaign performance analytics | Dashboarding | Data Warehousing | Data integration | Digital Transformation | ETL | First-party data | Funnel measurement | Generative Artificial Intelligence | Go-to-Market Strategy | Go-to-market | Google Analytics | Google Analytics 4 | Google Docs | Google Slides | Looker | Market Strategy | Marketing Analytics | Marketing Funnel Measurement | Marketing funnel | Paid media | Party data | Performance Analytics | Power BI | Programmatic Advertising | SQL | Snowflake | Tableau
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