Senior Manager, Performance Optimization Global Capability Owner
US - Home-Based - PA, United States
USD 140K-211K Senior-level Full Time
Tasks
- Collaborate with stakeholders on enterprise outcomes and KPIs
- Create omnichannel performance insights for ROI and budget allocation
- Define product requirements, user stories, and acceptance criteria
- Define product roadmap priorities
- Develop unified roadmap for performance analytics and optimization
- Lead discovery and validate solution feasibility
- Manage PRDs documentation and sprint planning support
- Monitor product adoption and outcome metrics
- Own performance optimization product strategy
- Partner with tech leads on delivery sequencing and tradeoffs
- Support experimentation to improve marketing mix and analytics outcomes
- Translate business needs into measurable product outcomes
Perks/Benefits
- N/A
Skills/Tech-stack
Acceptance criteria | Agile | Channel attribution | Confluence | Digital analytics | Enterprise ROI | Experimentation | Investment Optimization | Jira | KPIs | Marketing Investment | Marketing Investment Optimization | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Omnichannel analytics | Performance Analytics | Power BI | Product Roadmap | Scenario Planning | User stories
Education
N/A
Roles
Business Product Manager | Manager | Product Manager | Product Owner
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