Vice President, Marketing Lead-Channel Strategy & Optimization
Wilmington, DE, United States
USD 140K-172K (estimate) Senior-level Full Time
Tasks
- Analyze performance metrics
- Create executive ready insights
- Define channel capabilities framework
- Develop optimization framework
- Drive recovery and acceleration plans
- Establish governance and playbooks
- Identify funnel drop off
- Lead channel strategy
- Lead experimentation strategy
- Manage reporting and analytics tooling
- Operationalize AI and automation
- Optimize owned digital marketing channels
- Partner with product and experimentation teams
- Perform root cause analysis
Perks/Benefits
- Backup childcare
- Financial coaching
- Health care coverage
- Mental health support
- Onsite health and wellness centers
- Retirement savings plan
- Tuition reimbursement
Skills/Tech-stack
AI Automation | Adobe Analytics | Analytics | App analytics | Customer Experience | Digital Marketing Analytics | Digital marketing | Email Marketing | Experimentation | Governance | Marketing Analytics | Marketing Optimization | Marketing attribution | Mobile App | Mobile App Analytics | Performance Measurement | Reporting | Tableau | Web Analytics
Education
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