TikTok Shop - Marketing Analytics & Project Lead (Integrated Marketing) - Thailand
Tasks
- Build dashboards and monitor metrics
- Collaborate with data teams on automated reporting
- Design A/B tests and experiments
- Develop analytical frameworks
- Evaluate campaign performance and budget efficiency
- Extract analyze and report findings
- Forecast performance and ROI
- Lead and mentor analytics strategy project team
- Optimize conversion funnel and user journey
- Perform user segmentation and CRM analysis
- Track budget utilization and voucher effectiveness
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | B testing | Conversion Rate | Conversion rate optimization | Customer Relationship Management | Customer relationship | Dashboarding | Data Analysis | Data Visualization | Excel | Python | R | Rate optimization | Relationship Management | SQL | Tableau | User Segmentation
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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