Manager - Digital Marketing Analytics
Tasks
- Analyze campaign analytics
- Analyze digital marketing data for actionable insights
- Conduct tagging audits
- Define key metrics and outcomes
- Develop capability presentations and case studies
- Evaluate and improve attribution and measurement
- Identify emerging analytics tools and data sources
- Lead GATE team initiatives
- Lead analytics team
- Mentor analytics professionals
- Optimize paid media and website experience
- Oversee analytics deliverable quality
- Perform web performance reporting
- Provide strategic direction
- Run A/B testing
- Run multivariate testing
- Translate analytics concepts to business language
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Adobe CJA | Adobe Cloud | Adobe Cloud Debugger | Adobe Experience | Adobe Experience Cloud | Adobe Launch | Attribution Modeling | B testing | Conversion Rate | Conversion rate optimization | Email Marketing | Experience Cloud | Google Analytics | Google Tag | Google Tag Manager | Life Sciences | Life sciences data | Martech | Measurement frameworks | Media Marketing | Multivariate Testing | Omnibug | Rate optimization | SEM | SEO | Social Media | Social Media Marketing | Tag Manager | Tagging | Traffic analysis | Web Performance
Related jobs
-
Data Science Manager, Payment Performance & Insights INR 2590K-3700KA/B | A/B Testing | AI Automation | Alerting | Anomaly DetectionCompetitive time off | Digital disconnect days | Global induction program | Talent development programs | Volunteer time offMid-level Full TimeBengaluru, KA, India17h ago
-
Community Management | Content Planning | Customer Experience | Customer Feedback | Customer ServiceExecutive-level Full TimeKarnataka, India1d ago
-
AI Engagement Manager INR 1000K-2000KAdobe Creative | Adobe Creative Cloud | Adobe Experience | Adobe Experience Cloud | Adobe FireflyCareer development | Skills growth | Supportive inclusive cultureMid-level Full TimeNoida, India2d ago
-
Product Manager - GenAI INR 1500K-3000KAI Agents | API Integrations | APIs | AWS | Acceptance criteriaMid-level Full TimeIN: Lilly Hyderabad, India2d ago
-
Associate Director, Data Science INR 1000K-1700KA/B | A/B Testing | AWS | B testing | CI/CDContinuing education program | Continuous learning resources | Family-friendly perks | Flexible time off | Health and wellness benefitsMid-level Full TimeIN - GURUGRAM DLF DOWNTOWN BLOCK …2d ago
-
Data Science Manager INR 2500K-5000KA/B | A/B Testing | Attribution Modeling | B testing | Causal InferenceSenior-level Full TimeIndia - Hyderabad3d ago
-
Performance Lead, AI Agent, YouTube INR 2500K-5000KA/B | A/B Testing | Analytics reporting | B testing | Conversational AISenior-level Full TimeBengaluru, Karnataka, India3d ago
-
I&F Decision Sci Practitioner Sr Analyst INR 3200K-4500KA/B | A/B Testing | AWS SageMaker | Attribution | B testingSenior-level Full TimeMumbai, MDC2C, India4d ago
-
I&F Decision Sci Practitioner Sr Analyst INR 2771K-4064KA/B | A/B Testing | Adobe Campaign | Attribution Modeling | B testingSenior-level Full TimeMumbai, MDC2C, India4d ago
-
Applied Science Manager, Advertising Trust INR 3600K-5400KA/B | A/B Testing | B testing | Computer Vision | DeduplicationInclusive workplace culture | Workplace accommodation supportSenior-level Full TimeBengaluru, Karnataka, IND4d ago
-
Marketing Strategy and Analytics Manager INR 2520K-3500KA/B | A/B Testing | B testing | Business Intelligence | DashboardingGenerous time off | Healthcare | Occasional travel for team meetings | Parental leave | Remote work flexibilitySenior-level Full TimeRemote - India R9d ago
-
Manager, Marketing Analytics INR 2500K-4064KA/B | A/B Testing | B testing | Data Engineering | Data VisualizationSenior-level Full TimeGurgaon, India (Mastercard Advisors India)11d ago
-
Assistant Manager - Analytics\..RBG - Analytics INR 1200K-2500KAdobe Analytics | Churn Prediction | Classification | Clickstream | ClusteringMid-level Full TimeBengaluru, Karnataka, India12d ago
-
Assistant Manager - Analytics\..RBG - Analytics INR 1200K-2500KAdobe Analytics | Churn Prediction | Classification | Clickstream analytics | ClusteringMid-level Full TimeBengaluru, Karnataka, India12d ago
-
Mid-level Full TimeAhmedabad, Gujarat, India12d ago
-
A/B | A/B Testing | Anomaly Detection | Auditability | B testingSenior-level Full TimePune, MH, India12d ago
-
Manager, Digital Analytics INR 700K-1100KAB Testing | Adobe Analytics | Adobe Audience | Adobe Audience Manager | Adobe ExperienceHealthcare | Paid volunteering days | Retirement planning | Wellbeing initiativesMid-level Full TimeIND-BLR-Divyasree Technopolis, India12d ago
-
Data Science Manager INR 1500K-2100KAWS | Adversarial Networks | Attribution Modeling | Azure | Cloud ComputingMid-level Full TimePune13d ago
-
AI Product Manager - Vice President INR 4111K-5199KA/B | A/B Testing | AI Governance | API Development | AWS SageMakerCompetitive benefits | Growth opportunitiesExecutive-level Full TimeBengaluru-EPIP Industrial Area, India15d ago
-
Mid-level Full TimeBangalore, India16d ago
-
Account Manager – Communications Analytics INR 700K-840KBoolean queries | Competitive Intelligence | Data Analysis | Data collection | Database ManagementHybrid work flexibility | Inclusive company culture | Mentorship programs | Professional developmentMid-level Full TimeGurugram, Haryana, India18d ago
-
GPM Marketing GenAI & Content Management INR 1500K-2800KArtificial Intelligence | Communications | Content Management | Digital Experience | GenAIMid-level Full TimeCategory Product Management Location Bangalore, India …18d ago
-
Senior Manager, Decision Science INR 2771K-4200KA/B | A/B Testing | AIML | B testing | Bayesian statisticsBereavement leave | Comprehensive healthcare insurance | Diversity and inclusion programs | Employee assistance program | Employee referral programSenior-level Full TimeIND - Bengaluru, India19d ago
-
Senior Manager, Decision Science INR 2771K-4200KA/B | A/B Testing | Artificial Intelligence | B testing | Bayesian MethodsBereavement leave | Diversity, equity, & inclusion programs | Employee assistance program | Employee referral program | Group accident insuranceSenior-level Full TimeBengaluru, Karnataka19d ago
-
CDNA_Manager – Digital Analytics INR 900K-1500KAWS | DV360 | Data Architecture | Data Governance | Data HygieneProfessional development | Wellbeing programs | Work-life balanceMid-level Full TimeIndia - Hyderabad19d ago