Associate Director of Enrollment Marketing
University of Arkansas, Fayetteville, United States
USD 75K-75K Mid-level Full Time
Tasks
- Conduct marketing performance analysis
- Coordinate integrated marketing campaigns
- Develop digital content and visual storytelling
- Drive CRM communications for recruitment
- Ensure accessibility and privacy compliance
- Ensure brand aligned messaging
- Lead targeted enrollment marketing strategy
- Manage marketing automation workflows
- Oversee cross channel campaign planning
- Run A B testing and conversion tracking
- Supervise content production and social media
Perks/Benefits
- Dental insurance
- Disability insurance
- Health insurance
- Leave accrual
- Life insurance
- Paid Holidays
- Retirement plan
- Tuition waivers
Skills/Tech-stack
A/B | A/B Testing | Accessibility compliance | B testing | CAN-SPAM | CRM | Content Strategy | Conversion Tracking | Customer Relationship Management | Customer relationship | Data-Driven Marketing | Data-driven | Digital content | Email Marketing | FERPA | Landing Pages | Marketing Analytics | Marketing Automation | Media management | Microsites | Privacy Compliance | Relationship Management | SMS Marketing | Social Media | Social Media Management
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Regions
Countries
States
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