Analytics Manager - Customer (Acquisition & Retention)
Tasks
- Analyze acquisition performance by channel
- Analyze retention churn and engagement
- Build customer performance tracking frameworks
- Conduct cohort analysis
- Define customer segmentation models
- Define hypotheses and success metrics
- Design and support A/B testing
- Develop lifecycle customer behavior frameworks
- Encourage analytics best practices
- Identify acquisition conversion and retention drivers
- Lead customer lifecycle analysis
- Manage and develop analysts
- Monitor performance for risks and opportunities
- Optimize marketing targeting and funnel performance
- Partner to ensure experiment implementation tracking
- Promote data-driven culture
- Set priorities and ensure timely insight delivery
- Support forecasting and scenario modelling
- Translate complex data into actionable recommendations
Perks/Benefits
- Discounts on shopping and vouchers
- Employee assistance programme
- Holiday days
- Life cover
- Onsite GP clinics
- Onsite gym
- Onsite nurse
- Pension plan
- Subsidised canteen
Skills/Tech-stack
A/B | A/B Testing | Airtable | Azure | B testing | BigQuery | Churn analysis | Cohort Analysis | Customer Lifetime Value | Data Visualization | Forecasting | Google Cloud | Lifetime Value | Looker | Marketing Mix | Marketing Mix Modeling | Marketing attribution | Mix Modeling | Power BI | Python | R | SQL | Scenario Modeling | Segmentation | Statistical Analysis | Tableau
Education
N/A
Roles
Analytics | Analytics Manager | Customer Analytics Manager | Manager
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