Associate Director of Enrollment Marketing
Tasks
- Audit web pages for SEO and user experience
- Build lead nurturing drip campaigns
- Collaborate with admissions and marketing stakeholders
- Coordinate CRM campaigns and outreach
- Create conversion focused content across digital channels
- Develop and execute multi channel enrollment marketing plans
- Manage marketing spend and budget allocation
- Manage paid media strategies
- Monitor pipeline health and lead quality
- Optimize landing pages and conversion pathways
- Produce performance reports and insights
- Run A B testing and campaign optimization
- Track analyze and report campaign performance
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Audience Segmentation | B testing | Budget Management | CRM | Content Strategy | Conversion Rate | Conversion rate optimization | Digital Advertising | Email Marketing | Engine optimization | Google Analytics | Lead generation | LinkedIn Ads | Market Research | Meta Ads | Pay-per-click | Rate optimization | Search Engine | Search Engine Marketing | Search engine optimization
Regions
Countries
States
Cities
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