Marketing Measurement & Analytics Director
Tasks
- Align marketing outcomes with business impact
- Assess emerging measurement technologies and data
- Conduct strategic analysis with senior leadership
- Create actionable metrics and insights across channels
- Deliver insights and recommendations to optimize ROAS and KPIs
- Develop global marketing measurement and analytics strategy
- Develop test and learn experiments
- Lead marketing measurement and analytics team
- Lead marketing mix modeling and attribution
- Partner with stakeholders on measurement methodologies and metrics
- Transform structured and unstructured data into insights
Perks/Benefits
Skills/Tech-stack
Attribution | Data Transformation | First-party data | KPI | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Party data | ROAS) | Structured data | Test and learn | Third Party | Third-party data | Unstructured Data
Education
Related jobs
-
Marketing Analytics and Reporting Specialist USD 70K-111KConversion Tracking | Data Governance | Data Modeling | Data Quality | Data Visualization401k match | Leadership development and training | Life insurance | Medical, dental, and vision | Paid HolidaysMid-level Full TimeTempe, AZ, United States11h ago
-
Director, Marketing Insights & Analytics USD 40K-100KAutomation | Business Intelligence | Conversion Rate | Conversion rate optimization | DAXCareer growth opportunities | Community and charity initiatives | Employee assistance program | Inclusive team environment | Learning and developmentExecutive-level Full TimeThree Alliance Center, United States1d ago
-
Sr. Director, Analytics USD 100K-135KAd Serving | Ad trafficking | Adobe Analytics | Channel measurement | Cross-channel401k participation | Career development | Dental insurance | Dog-friendly offices | Flexible PTOSenior-level Full TimeAtlanta, GA1d ago
-
Behavioral analytics | Budget Management | Competitive Intelligence | Data Analysis | Formulary data401k | Paid time offMid-level Full TimeMettawa, IL, United States1d ago
-
Director, Digital Marketing & Consumer Analytics USD 145K-190KAnalytics Consulting | Big Data | CRM | Customer Analytics | Data GovernanceExecutive-level Full TimePortland, OR, US R1d ago
-
Director, Product Analytics & Insights USD 164K-190KAI-powered analytics | Alteryx | BigQuery | Dashboards | Data schemasBirthday Bonus Day | Health & wellness days | Holiday and Vacation Time | Medical, dental & vision coverage | Remote work flexibilityExecutive-level Full TimeChicago, IL, United States R2d ago
-
VP, Co-Brand & Lifecycle Analytics USD 135K-230KAnalytics | Data Mining | Data Visualization | Data Warehouse | Decision ManagementTravel for business | Work from home flexibilityExecutive-level Full TimeStamford Engagement Hub CT, United States2d ago
-
Director, Decision Science Analytics USD 164K-314KAudience Activation | Audience Segmentation | Clean rooms | Clickstream analytics | Cloud analytics401k | Adoption Assistance | Continuing education support | Hybrid flexibility | Life insuranceExecutive-level Full TimeSan Antonio Home Office I, United …2d ago
-
Director, Data Engineering and Business Applications USD 158K-200KAPI Integration | AWS Glue | Apache Airflow | Apache Spark | Application Management401k match | EAP | External Learning | HSA contribution match | Healthcare benefitsExecutive-level Full TimeFlorida Remote, United States R2d ago
-
Manager, Marketing Analytics USD 100K-184KAttribution Modeling | Business Intelligence | Dashboarding | Data Quality | Incrementality testing401k match | Annual performance bonus | Medical, dental, and vision benefits | Recognition program | Wellness benefitsSenior-level Full TimeRemote, United States R2d ago
-
Director, Economist - Head of Experimentation & Value, Devices Science Optimization (DSO) USD 250K-338KAI | Applied microeconomics | Attribution Modeling | Autonomous optimization | Causal Inference401k matching | EAP | Health insurance | Paid time off | Parental leaveExecutive-level Full TimeSeattle, Washington, USA2d ago
-
Director, Analytics Engineering USD 240K-270KAlerting | Automated testing | CI/CD | DBT | Data GovernanceChildcare subsidy | Dell discount | Education discount | Employee assistance program | GympassExecutive-level Full TimeUnited States - Remote R2d ago
-
Sr Manager, Marketing Analytics USD 127K-211KAdobe Analytics | Amazon Redshift | Attribution Modeling | BigQuery | Conversion Rate401k match | Adoption Assistance | Dental insurance | Employee discounts | Health insuranceSenior-level Full TimeChicago, Illinois, United States2d ago
-
Access Control | Azure AI | Azure Databricks | Azure Storage | Azure Well ArchitectedMid-level Full TimeCHICAGO, United States R3d ago
-
A/B | A/B Testing | Adobe Analytics | Attribution | B testingSenior-level Full TimeLiberty Street, United States3d ago
-
Director of Digital Marketing Analytics USD 94K-127KA/B | A/B Testing | Adobe Analytics | Attribution Modeling | Azure DatabricksEmployee discounts | Free meals | Free parking | Health and income protection benefits | Networking opportunitiesExecutive-level Full TimeOffice - US, Las Vegas, NV …3d ago
-
Director Enterprise Analytics USD 94K-127KA/B | A/B Testing | Automation | B testing | Business IntelligenceEmployee discounts | Free meals | Free parking | Health and income protection benefits | Professional development opportunitiesExecutive-level Full TimeOffice - US, Las Vegas, NV …3d ago
-
Access Control | Azure | Azure Databricks | Azure DevOps | Azure Storage401k match | Adoption and fertility assistance | Choice time off | Healthcare accounts FSA and HSA | Hybrid work modelMid-level Full TimeMINNEAPOLIS, United States R3d ago
-
Access Control | Azure Data | Azure Data Governance | Azure Databricks | Azure DevOps401k match | Choice time off | Hybrid work | Mentorship | Paid parental leaveMid-level Full TimeCHICAGO, United States R3d ago
-
Access Control | Azure Databricks | Azure Networking | Azure Storage | Azure Well Architected401k employer match | Adoption and fertility assistance | FSA and HSA accounts | Health insurance | Hybrid work modelMid-level Full TimeNEW YORK CITY, United States R3d ago
-
Director, Analytics USD 135K-165KAI | Affiliate Marketing | Affiliate Marketing Measurement | Attribution Modeling | BigQuery401k matching | Health, dental, vision benefits | Remote-friendly | Travel for team gatherings | Unlimited PTOExecutive-level Full TimeUnited States - Remote R3d ago
-
Analyst, Media Analytics USD 75K-113KAnalytics engineering | Attribution | Audience Analytics | Cohort Analysis | DBTSenior-level Full TimeWashington - Seattle, United States3d ago
-
Marketing Analytics & SEO Manager USD 75K-80KA/B | A/B Testing | AI Agents | Attribution Modeling | B testing401k plan | Company life insurance | Dental insurance | Long-term disability | Medical insuranceMid-level Full TimeKansas City, MO, United States4d ago
-
Artificial Intelligence | Causal Inference | Change Management | Customer Segmentation | Data GovernanceBackup childcare | Financial coaching | Health care coverage | Mental health support | On-site health and wellness centersExecutive-level Full TimeNew York, NY, United States4d ago
-
APIs | Access Control | CI/CD | Cloud Data | Cloud data platformDefined benefit pension plan | Health insurance | Tax-deferred savings program | Work from home | Worksite wellness programExecutive-level Full TimeLong Island City, NY, United States4d ago