Analytics Manager - CRM
Tasks
- Apply statistical practices for propositions and campaigns
- Define data requirements with CRM technology and Product
- Design global CRM measurement framework
- Develop segmentation and statistical models
- Ensure CRM data integrity
- Generate customer acquisition engagement retention insights
- Improve data quality
- Lead CRM performance analysis
- Manage and mentor CRM analysts
- Provide CRM analytics business partnership
- Scale lifecycle marketing analytics
- Translate analytics into strategic narratives
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | B testing | Customer Analytics | DBT | Data Modeling | Data Quality | Incrementality | Personalization | Python | R | Reporting | SQL | Segmentation | Snowflake | Statistical modeling
Education
N/A
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