Senior Manager, Marketing Effectiveness & Analytics - 12 Month Max Term Contract
Tasks
- Build KPI dashboards and reporting frameworks
- Coach and develop marketing effectiveness and analytics capability
- Connect brand and performance marketing to business outcomes
- Drive data activation and personalisation opportunities
- Improve data quality and measurement principles
- Lead marketing effectiveness analytics agenda
- Manage analytics and measurement partner relationships
- Optimize marketing spend and budget planning
- Own customer behaviour and cohort analytics
- Partner with marketing brand CRM finance and data teams
- Run incrementality testing and marketing performance measurement
- Translate marketing mix modelling and attribution into recommendations
Perks/Benefits
- Birthday leave
- Employee assistance program
- Extra day off for first day of school
- Fitness Passport access
- Hackathons
- Hybrid work model
- Learning days
- LinkedIn Learning access
- Parental leave program
- Sample sales
- Staff discount
- Wellbeing programs
Skills/Tech-stack
Attribution | Cohort Analysis | Customer Lifetime Value | Dashboarding | Data Quality | Data activation | Experimentation | Incrementality testing | KPI Reporting | Lifetime Value | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing measurement | Mix Modeling | Personalization
Education
N/A
Regions
Countries
States
Cities
Related jobs
-
Senior Manager, Data Analytics AUD 104K-130KArtificial Intelligence | Cloud platform | Dashboard Development | Data Governance | Data ModelingSenior-level Full TimeSYDNEY, NSW, AU, 200022h ago
-
Technology and Business Analytics Manager AUD 80K-100KAI tools | Business Analysis | Business case | Business case development | Case DevelopmentBupa discounts | EAP support | Employee referral rewards | Flexible leave | Flu shotsMid-level Full TimeMelbourne, Victoria, Australia2d ago
-
Data Scientist MLOps and Applied Ops AUD 89K-115KAutomation | CI/CD | Cloud | Data Lineage | Data QualityCareer development | Flex leave | Flexible work arrangements | Parental leave | Wellness incentiveSenior-level Full TimePerth, WA, AU, 60005d ago
-
Data Governance Lead AUD 15K-15KChange Management | Data Classification | Data Compliance | Data Governance | Data IntegrityAdditional paid leave | Educational Scholarships | Health and wellbeing benefits | Reduced cost of health services | Relocation assistanceSenior-level Full TimeRichmond, VIC, Australia6d ago
-
Marketing Analytics Lead AUD 130K-182KAttribution Modeling | Causal Inference | DBT | ELT | ETLAnnual leave | Fully Remote Working Environment | Generative AI subsidy | Learning and development allowance | Paid parental leaveSenior-level Full TimeSydney R7d ago
-
Data Governance Manager AUD 129K-140KBusiness glossary | Collibra | DAMA-DMBOK | Data Governance | Data Lifecycle ManagementSenior-level Full TimeSydney, New South Wales, Australia11d ago
-
Senior Product Manager - Embedded Finance AUD 95K-120KAI | Agile | Commercial acumen | Customer Research | Data AnalysisCommunity leave | Conference and study assistance | Corporate discounts and vouchers | Flexible hybrid workplace | Home office stipendSenior-level Full TimeSydney, Australia15d ago
-
Senior Product Manager - Embedded Finance AUD 95K-120KAI | Agile | Customer Research | Data Analysis | ExperimentationCommunity leave | Conference access | Corporate discounts and vouchers | Flexible hybrid workplace | Home office stipendSenior-level Full TimeMelbourne, Australia15d ago
-
Marketing and Digital Analytics Lead AUD 92K-111KAdobe Analytics | Adobe Customer Journey | Adobe Customer Journey Analytics | Adobe Experience | Adobe Experience PlatformAdditional leave | Birthday leave | Confidential support | Discounts on financial services | Employer superSenior-level Full TimeSydney, NSW, Australia18d ago
-
Lead - Outcome Data & Analytics AUD 115K-135KAnalytics engineering | Cost Management | Dashboarding | Data Engineering | Data VisualizationSenior-level Full TimeBrisbane, QLD, AU, 400018d ago
-
Alteryx | Apache Spark | Data Documentation | Data Modeling | Data QualityFamily-friendly policies | Flex leave | Flexible work arrangements | Paid parental leave | Travel flexibilityMid-level Full TimeSydney, NSW, AU, 200018d ago
-
Advanced Analytics Manager AUD 100K-135KAdvanced Analytics | Conversion modeling | Data Governance | Data Quality | EthicsMid-level Full TimeEveleigh, NSW - 1 Locomotive Street, …20d ago
-
Advanced Analytics Manager AUD 100K-135KAdvanced Analytics | Behavioral Modeling | Conversion modeling | Data Governance | Data QualityMid-level Full TimeEveleigh, NSW - 1 Locomotive Street, …20d ago
-
Key Account Manager- Data Quality - Hybrid AUD 120K-180KAccount Management | Business Development | Data Governance | Data Governance Technologies | Data ManagementEmployee shares discount | Flexible time off | Hybrid work model | Novated leasing | Paid parental leaveMid-level Full TimeSouthbank VIC, Australia R21d ago
-
Manager, Data Quality AUD 103K-110KData Migration | Data Quality | Data Validation | Data profiling | Defect TriageFlexible work arrangements | Learning and development opportunities | Leave options | Supportive and inclusive workplace | Volunteering initiativesMid-level Full TimeSydney, NSW, Australia22d ago
-
Manager, Analytics AUD 75K-120KAgile | Code review | Data Governance | Data Modeling | Data QualityHybrid schedule | Work from home optionMid-level Full TimeAustralia - Remote; Newcastle, New South … R26d ago
-
SM Data Engineering AUD 201K-234KAnalytics | Business Intelligence | Data Consistency | Data Engineering | Data ModelingFlexible work options | Hybrid workExecutive-level Full TimeSydney, NSW, AU, 20001mo ago
-
Executive Manager, MLOps and Agentic Analytics AUD 75K-90KCI/CD | Cloud Architecture | Compliance | Deployment Automation | ExperimentationEmployee banking discounts | Flexible work arrangements | Learning and development opportunities | Leave options | Volunteering initiativesExecutive-level Full TimeSydney, NSW, Australia1mo ago
-
Analytic Account Manager, Retailers, BookScan AUD 85K-120KAccount Management | Client engagement | Data Analysis | Data Integrity | Data QualityEmployee Assistance Program (EAP) | Flexible working environment | LinkedIn Learning | Volunteer time offMid-level Full TimeNorth Sydney, NSW, Australia1mo ago
-
Senior Data Science Manager - Productivity AUD 90K-134KData Analysis | Experimentation | Machine Learning | Metric Design | North Star MetricsEquity packages | Flexible leave options | Inclusive parental leave | Virtual interview process | Wellbeing allowanceSenior-level Full TimeMelbourne, VIC, Australia1mo ago
-
Senior Data Science Manager - Productivity AUD 90K-134KExperimentation | Machine Learning | Python | R | SQLEquity packages | Flexible leave options | Inclusive parental leave | Wellbeing allowanceSenior-level Full TimeSydney, Australia1mo ago
-
Analytic Account Manager, Retailers, BookScan AUD 85K-120KAccount Management | Client Training | Data Analysis | Data Quality | Data VisualizationEmployee Assistance Program (EAP) | Flexible working environment | LinkedIn Learning | Volunteer time offMid-level Full TimeNorth Sydney, NSW, Australia1mo ago