Digital Media Analytics & Reporting Specialist
Tasks
- Analyze campaign data in Adobe Analytics and media platforms
- Build Tableau dashboards for campaign performance
- Generate daily weekly monthly performance reports
- Identify optimization opportunities and provide recommendations
- Manage pixel tracking and tag implementations
- Perform audience and conversion path analysis
- Reconcile media invoices and budget spend
- Track performance against KPIs
- Troubleshoot tracking discrepancies and measurement gaps
Perks/Benefits
- Diversity and inclusion programs
- Flexible work hours
- Hybrid work
- Learning and development programs
- Work from home
Skills/Tech-stack
Adobe Analytics | Adobe Experience | Adobe Experience Platform | Ads Manager | Campaign Manager | Experience Platform | Google Ads | Google Campaign Manager | Google Sheets | Google Tag | Google Tag Manager | KPI Tracking | LinkedIn Campaign Manager | LinkedIn Insight Tag | Media KPI | Media KPI Tracking | Meta Ads | Meta Ads Manager | Meta Pixel | Microsoft Excel | Tableau | Tag Manager
Education
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