Enrollment Communications Manager - Digital Learning - UTK
Tasks
- Collaborate on CRM initiatives for coordinated student experiences
- Coordinate cross functional relationships for campaign execution
- Design customer journeys with segmentation and personalization
- Develop digital engagement strategy
- Drive A B testing and optimize campaigns
- Enforce communication data governance standards
- Ensure compliance with CAN SPAM GDPR FERPA and accessibility
- Implement marketing automation initiatives
- Integrate CRM marketing cloud and data cloud
- Maintain email QA process
- Manage data and design QA and approval workflow
- Manage data extensions and relational schemas
- Monitor KPIs and build performance reports
- Monitor deliverability and engagement analytics
- Pilot marketing technology tools
- Run email and SMS marketing testing
- Run project and audience alignment meetings
- Translate enrollment objectives into marketing automation campaigns
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Accessibility compliance | Asana | B testing | CAN-SPAM | CDP | CRM | CSS | Customer Journey | Customer journey mapping | Data Governance | Data QA | Data cloud | Data integration | Deliverability monitoring | Email Marketing | Engagement Analytics | FERPA | GDPR | HTML | HubSpot | Journey Mapping | Marketing Automation | Marketing Cloud | Marketing Technology | Performance reporting | Personalization | Project Management | SMS Marketing | Salesforce | Salesforce Marketing | Salesforce Marketing Cloud | Segmentation
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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