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Director of Customer Analytics and Insights

HK-AIA Building (Group Office), Hong Kong

HKD 250K-325K (estimate) Executive-level Full Time

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Found 1mo ago

Tasks

Build cross market benchmarking frameworks
Create performance dashboards and KPI frameworks
Develop customer lifetime value and lead scoring models
Develop insight reports and executive dashboards
Drive adoption of customer segmentation and propensity modeling
Enable marketing technology and customer data platforms
Establish governance and standards for analytics reporting
Implement and optimize CDPs and digital analytics platforms
Lead audience segmentation data activation and personalization
Lead customer analytics strategy
Partner with business units to optimize customer journeys
Provide training workshops and coaching for analytics capability
Transform customer behavioral and marketing data into insights

Perks/Benefits

N/A

Skills/Tech-stack

Audience Segmentation | Customer Analytics | Customer Data | Customer Data Platform | Customer Lifetime Value | Customer Segmentation | Dashboards | Data Governance | Data platform | Digital analytics | KPI frameworks | Lead Scoring | Lifetime Value | Marketing Analytics | Marketing Technology | Personalization | Propensity Modeling

Education

Bachelor of Engineering | Bachelor of Science | Master of Science

Roles

Analytics and Insights | Director | Director of Customer Analytics | Director of Customer Analytics and Insights

Regions

Countries

Cities

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