Head of Applied Science | Marketing Measurement & Effectiveness - Lounge by Zalando (All Genders)
Tasks
- Build marketing measurement ecosystem
- Build unified measurement framework
- Collaborate with engineering on data infrastructure
- Design quasi experimental analysis
- Develop media mix modeling
- Develop multi touch attribution
- Drive adoption and governance
- Feed LTV models into bidding algorithms
- Lead and develop scientific team
- Lead causal inference experimentation
- Maintain low latency measurement infrastructure
- Operationalize continuous testing pipeline
- Optimize marginal ROI and capital allocation
- Reduce bias in attribution models
- Translate analytics into commercial recommendations
Perks/Benefits
- Employee shares program
- Health and wellbeing programs
- Hybrid work
- Mental health support
- Paid volunteering days
- Relocation assistance
- Remote work up to 60 percent
- Training and development
- Work from abroad up to 30 days per year
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | Bayesian Marketing Mix Modeling | Bayesian statistics | Causal Inference | Churn Prediction | Customer Lifetime Value | Data Governance | Data Systems | Difference-in-differences | Experimental Methods | Geo-experiments | Incrementality testing | Lifetime Value | Low Latency | Low-latency data | Low-latency data systems | Machine Learning | Marketing Mix Modeling | Media mix modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Predictive Analytics | Python | Quasi Experimental | Quasi-experimental methods | ROI optimization | SQL | Series forecasting | Synthetic control | Time Series | Time Series Forecasting
Education
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