Marketing Analytics Director
Arden Hills, MN (USA), United States
USD 163K-245K Executive-level Full Time
Tasks
- Advise executives on marketing investment decisions
- Build scalable measurement systems and operating model
- Define and govern measurement standards and decision frameworks
- Drive marketing measurement innovation agenda
- Lead and develop measurement and analytics teams
- Oversee MMM econometric and causal measurement methods
- Own marketing measurement strategy and vision
- Partner with IT to integrate and scale marketing technology
- Set expectations for measurement method use and interpretation
- Translate analytics into performance storytelling
Perks/Benefits
Skills/Tech-stack
AI | Attribution Modeling | Causal Inference | Data Analysis | Econometrics | Incrementality | MMM | Marketing Analytics | Marketing Automation | Marketing Mix | Marketing Mix Modeling | Marketing Technology | Marketing measurement | Mix Modeling | Predictive Analytics
Education
N/A
Regions
Countries
States
Cities
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