Marketing Analytics Vice President - Card Data Analytics
Wilmington, DE, United States
USD 120K-200K (estimate) Executive-level Full Time
Tasks
- Analyze customer journeys
- Analyze digital engagement
- Build data models for marketing solutions
- Champion data and analytics best practices
- Communicate analytics findings to senior leaders
- Develop customer segmentation strategies
- Develop targeting strategies
- Ensure data quality
- Establish marketing partnerships
- Lead data solution development
- Measure campaign performance
- Present analytics insights to stakeholders
- Pull and combine data from multiple sources
- Reduce data redundancy
Perks/Benefits
- Backup childcare
- Comprehensive health care
- Financial coaching
- Job related benefits programs
- Mental health support
- On-site health and wellness centers
- Retirement savings plan
- Tuition reimbursement
Skills/Tech-stack
Alteryx | Amazon Web Services | Campaign Measurement | Campaign attribution | Customer Segmentation | Data Modeling | Data Quality | Digital analytics | Excel | Python | Quantitative Methods | SAS | SQL | Snowflake | Statistical Analysis | Tableau | Targeting | Web Services
Education
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