Senior Program Manager (Multi-Touch Attribution Ownership & Paid Media Analytics)
Vienna, VA, United States
USD 76K-159K (estimate) Senior-level Full Time
Tasks
- Assess vendor capabilities against business needs
- Define multi touch attribution roadmap
- Ensure attribution data quality
- Govern attribution tools documentation and change management
- Lead vendor issue tracking and enhancements
- Maintain attribution frameworks and definitions
- Manage attribution measurement vendors
- Own marketing measurement strategy
- Partner with analytics and data science stakeholders
- Provide decision ready attribution insights
- Standardize KPIs and benchmarking across channels
- Support training and enablement for attribution fluency
- Translate analytics to paid media optimization recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
Analytics Platforms | Attribution Modeling | Channel optimization | Data Quality | Forecasting | Incrementality testing | Marketing Analytics | Marketing KPI | Marketing analytics platforms | Marketing measurement | Media Analytics | Multi-Touch Attribution | Multi-touch) | Paid Media Analytics | Paid media | Stakeholder management | Vendor management
Education
N/A
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