Marketing Measurement & Analytics Director
Tasks
- Align marketing outcomes with business impact
- Assess emerging measurement technologies and data
- Conduct strategic analysis with senior leadership
- Create actionable metrics and insights across channels
- Deliver insights and recommendations to optimize ROAS and KPIs
- Develop global marketing measurement and analytics strategy
- Develop test and learn experiments
- Lead marketing measurement and analytics team
- Lead marketing mix modeling and attribution
- Partner with stakeholders on measurement methodologies and metrics
- Transform structured and unstructured data into insights
Perks/Benefits
Skills/Tech-stack
Attribution | Data Transformation | First-party data | KPI | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Party data | ROAS) | Structured data | Test and learn | Third Party | Third-party data | Unstructured Data
Education
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