Director/Senior Director Commercial Marketing Analytics
Boston, Massachusetts
A USD 138K-207K (estimate) Senior-level Full Time
Tasks
- Build commercial model design sales force sizing and structure
- Conduct market access analytics including pull through and payer segmentation
- Customize proprietary analytics to client needs
- Define measurable KPIs
- Design analytical plans for multichannel marketing
- Develop and maintain analytics models
- Develop omnichannel measurement and optimization frameworks
- Evaluate and optimize channel performance and ROIs
- Lead cross functional teams for client solution pilots
- Manage multiple concurrent client projects
- Optimize rebate and incentive compensation models
- Perform patient analytics using real world data
- Plan territory alignment and sales call planning
- Present recommendations to clients on strategies and tactics
- Recruit, manage, and mentor analysts
- Refine analytical tools with technology and product
Perks/Benefits
Skills/Tech-stack
Access Analytics | Alteryx | Call planning | Claims data | Commercial Model Design | Data sets | Diagnostics Data | Digital marketing | Excel | Incentive Compensation | KPI Development | Lab Diagnostics Data | Lab diagnostics | Large Data Sets | Large data | Market Access | Market Access Analytics | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Model Design | Multichannel marketing | Omnichannel Marketing | Optimization Techniques | Patient Analytics | Payer Segmentation | Promotion-response modeling | Pull through analysis | Python | R | Real-World Data | Rebate Optimization | Response Modeling | Return on Investment | SAS | SPSS | SQL | Sales Call Planning | Sales Force | Sales Force Sizing | Statistical Analysis | Statistical estimation | Tableau | Territory alignment
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Regions
Countries
States
Cities
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