Paid Media Audience Strategy & Data Architecture Lead
Location(s): Irving, Texas, United States
USD 114K-172K Senior-level Full Time
Tasks
- Align audience strategies with channel capabilities and objectives
- Define audience frameworks using behavior lifecycle demographics transactional data
- Design data flows for audience creation activation and measurement
- Determine timing channel and messaging for audience engagement
- Develop audience strategies for acquisition cross sell engagement retention
- Develop propensity models lookalike audiences and predictive targeting
- Ensure privacy compliance and data governance for audience activities
- Evaluate audience performance and recommend campaign optimizations
- Guide audience activation across digital marketing paid media CRM and customer engagement
- Identify actionable audience segments using first party data analytics and customer insights
- Identify high value audience opportunities and selection methodologies
- Lead cross functional collaboration and present audience recommendations to stakeholders
- Maintain documentation for audience frameworks segmentation methodologies business rules
- Operationalize audience strategies across activation platforms
- Recommend martech and adtech tools and processes for audience management
- Support identity resolution customer matching and audience onboarding
Perks/Benefits
- 401k
- Life accident disability insurance
- Medical/Dental/Vision insurance
- Paid time off
- Wellness programs
Skills/Tech-stack
Adtech | Attribution | Audience Segmentation | CDP | CRM | Clean room | Customer Matching | Customer lifecycle | Customer lifecycle marketing | DSP | Data Architecture | Data Governance | First-party data | Identity resolution | Lifecycle Marketing | Lookalike audiences | Marketing Analytics | Martech | Party data | Predictive Analytics | Propensity Modeling | SQL
Education
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