Director, Marketing Analytics
Tasks
- Apply marketing measurement using attribution modeling media mix modeling and causal inference
- Build marketing reporting and analysis for paid owned and integrated channels
- Create scalable reporting infrastructure and self serve tools
- Drive marketing outcomes and business impact
- Lead marketing analytics vision and strategy
- Lead mentor and scale marketing analytics team
- Partner with Marketing Finance and Product to inform budget allocation
- Translate analysis into executive level recommendations
Perks/Benefits
- 401k match
- Commuter benefit
- Company-sponsored events
- Family planning tool support
- Generous vacation policy
- Medical, dental, vision, life, and disability benefits
- Paid community volunteer time
- Paid parental leave
- Wellness stipend
Skills/Tech-stack
Attribution Modeling | Causal Inference | Customer Lifetime Value | Customer lifetime value modeling | Experimental Design | Hypothesis Testing | Lifetime value modeling | Looker | Marketing Analytics | Marketing measurement | Media mix modeling | Mix Modeling | PowerBI | Predictive Modeling | Python | SQL | Tableau | Value modeling
Education
N/A
Regions
Countries
States
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