Senior Manager, Marketing Effectiveness & Analytics - 12 Month Max Term Contract
Tasks
- Build KPI dashboards and reporting frameworks
- Coach and develop marketing effectiveness and analytics capability
- Connect brand and performance marketing to business outcomes
- Drive data activation and personalisation opportunities
- Improve data quality and measurement principles
- Lead marketing effectiveness analytics agenda
- Manage analytics and measurement partner relationships
- Optimize marketing spend and budget planning
- Own customer behaviour and cohort analytics
- Partner with marketing brand CRM finance and data teams
- Run incrementality testing and marketing performance measurement
- Translate marketing mix modelling and attribution into recommendations
Perks/Benefits
- Birthday leave
- Employee assistance program
- Extra day off for first day of school
- Fitness Passport access
- Hackathons
- Hybrid work model
- Learning days
- LinkedIn Learning access
- Parental leave program
- Sample sales
- Staff discount
- Wellbeing programs
Skills/Tech-stack
Attribution | Cohort Analysis | Customer Lifetime Value | Dashboarding | Data Quality | Data activation | Experimentation | Incrementality testing | KPI Reporting | Lifetime Value | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing measurement | Mix Modeling | Personalization
Education
N/A
Regions
Countries
States
Cities
Related jobs
-
SM Data Governance & Operations AUD 129K-142KAnalytical Skills | Continuous Improvement | Data Governance | Data Lifecycle Management | Data ManagementFlexible work optionsSenior-level Full TimeMacquarie Park, NSW, AU, 21131d ago
-
Manager – Analytics & Reporting, Financial Crime Risk AUD 110K-125KAML | CTF | Customer risk assessment | Data Integrity | Data LineageMid-level Full TimeSydney, NSW, Australia4d ago
-
Manager, Data Analytics AUD 80K-110KAWS | Airflow | Artificial Intelligence | Azure | Business IntelligenceEAP services | Equity | Flexible working arrangements | Generous parental leave | On-site gymMid-level Full TimeSydney5d ago
-
Data Governance Lead AUD 80K-125KCollibra | Compliance Management | Data Governance | Data Lifecycle Management | Data LineageCareer growth | Global mobility | Inclusive culture | Learning platform | Recognition programsSenior-level Full TimeMelbourne, AU5d ago
-
Data Analytics Manager - Financial Crime Intelligence AUD 110K-124KAnomaly Detection | Dashboards | Data Analysis | Data Modeling | Data QualityAdditional leave options | Employee discounts | Flexible work arrangements | Learning and development opportunities | Volunteer opportunitiesMid-level Full TimeSydney, NSW, Australia7d ago
-
AML | Analytics | CTF | Data Governance | Data LineageSenior-level Full TimeSydney, NSW, Australia13d ago
-
Data Governance Manager AUD 120K-140KAI Governance | Data Ethics | Data Governance | Data Lifecycle Management | Data ManagementDiscounts on healthcare retail and vehicles | Professional development | Reservist leave | Veteran supportMid-level Full TimeCanberra, ACT, Australia18d ago
-
Technology and Business Analytics Manager AUD 80K-100KAI tools | Business Analysis | Business case | Business case development | Case DevelopmentBupa discounts | EAP support | Employee referral rewards | Flexible leave | Flu shotsMid-level Full TimeMelbourne, Victoria, Australia22d ago
-
Data Scientist MLOps and Applied Ops AUD 89K-115KAutomation | CI/CD | Cloud | Data Lineage | Data QualityCareer development | Flex leave | Flexible work arrangements | Parental leave | Wellness incentiveSenior-level Full TimePerth, WA, AU, 600026d ago
-
Marketing Analytics Lead AUD 130K-182KAttribution Modeling | Causal Inference | DBT | ELT | ETLAnnual leave | Fully Remote Working Environment | Generative AI subsidy | Learning and development allowance | Paid parental leaveSenior-level Full TimeSydney R28d ago
-
Senior Product Manager - Embedded Finance AUD 95K-120KAI | Agile | Commercial acumen | Customer Research | Data AnalysisCommunity leave | Conference and study assistance | Corporate discounts and vouchers | Flexible hybrid workplace | Home office stipendSenior-level Full TimeSydney, Australia1mo ago
-
Senior Product Manager - Embedded Finance AUD 95K-120KAI | Agile | Customer Research | Data Analysis | ExperimentationCommunity leave | Conference access | Corporate discounts and vouchers | Flexible hybrid workplace | Home office stipendSenior-level Full TimeMelbourne, Australia1mo ago
-
Marketing and Digital Analytics Lead AUD 92K-111KAdobe Analytics | Adobe Customer Journey | Adobe Customer Journey Analytics | Adobe Experience | Adobe Experience PlatformAdditional leave | Birthday leave | Confidential support | Discounts on financial services | Employer superSenior-level Full TimeSydney, NSW, Australia1mo ago
-
Lead - Outcome Data & Analytics AUD 115K-135KAnalytics engineering | Cost Management | Dashboarding | Data Engineering | Data VisualizationSenior-level Full TimeBrisbane, QLD, AU, 40001mo ago
-
Alteryx | Apache Spark | Data Documentation | Data Modeling | Data QualityFamily-friendly policies | Flex leave | Flexible work arrangements | Paid parental leave | Travel flexibilityMid-level Full TimeSydney, NSW, AU, 20001mo ago
-
Key Account Manager- Data Quality - Hybrid AUD 120K-180KAccount Management | Business Development | Data Governance | Data Governance Technologies | Data ManagementEmployee shares discount | Flexible time off | Hybrid work model | Novated leasing | Paid parental leaveMid-level Full TimeSouthbank VIC, Australia R1mo ago
-
Manager, Data Quality AUD 103K-110KData Migration | Data Quality | Data Validation | Data profiling | Defect TriageFlexible work arrangements | Learning and development opportunities | Leave options | Supportive and inclusive workplace | Volunteering initiativesMid-level Full TimeSydney, NSW, Australia1mo ago