Senior Manager, Marketing Effectiveness & Analytics - 12 Month Max Term Contract
Tasks
- Build KPI dashboards and reporting frameworks
- Coach and develop marketing effectiveness and analytics capability
- Connect brand and performance marketing to business outcomes
- Drive data activation and personalisation opportunities
- Improve data quality and measurement principles
- Lead marketing effectiveness analytics agenda
- Manage analytics and measurement partner relationships
- Optimize marketing spend and budget planning
- Own customer behaviour and cohort analytics
- Partner with marketing brand CRM finance and data teams
- Run incrementality testing and marketing performance measurement
- Translate marketing mix modelling and attribution into recommendations
Perks/Benefits
- Birthday leave
- Employee assistance program
- Extra day off for first day of school
- Fitness Passport access
- Hackathons
- Hybrid work model
- Learning days
- LinkedIn Learning access
- Parental leave program
- Sample sales
- Staff discount
- Wellbeing programs
Skills/Tech-stack
Attribution | Cohort Analysis | Customer Lifetime Value | Dashboarding | Data Quality | Data activation | Experimentation | Incrementality testing | KPI Reporting | Lifetime Value | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing measurement | Mix Modeling | Personalization
Education
N/A
Regions
Countries
States
Cities
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