Senior Product Marketing Manager (Audit & ACL Analytics)
New York, New York, United States; Washington, District of Columbia, United States
USD 99K-124K Senior-level Full Time
Tasks
- Analyze campaign and GTM performance
- Build buyer personas and use cases
- Collaborate on thought leadership case studies white papers and blogs
- Define and execute GTM strategy
- Develop partnerships with industry organizations
- Develop sales enablement tools
- Establish positioning and messaging
- Lead market research and competitive analysis
- Leverage AI powered tools for content and targeting
- Localize content for key regions
- Partner with Product Management for GTM messaging alignment
- Partner with Sales leadership to improve messaging and deal conversion
- Set metrics for adoption engagement and revenue influence
- Support customer advocacy programs
- Support demand generation webinars and virtual events
- Translate market regulatory and competitive insights into GTM plans
Perks/Benefits
- Comprehensive health benefits
- Flexible work environment
- Generous time off
- Global days of service
- Hybrid work model
- Meeting-free days
- Wellness programs
Skills/Tech-stack
AI powered content | B2B Marketing | Buyer persona | Campaign Measurement | Competitive Analysis | Content Strategy | Customer Advocacy | Demand Generation | Enterprise SaaS | Field enablement | GTM Analytics | Go-to-market | Market Research | Marketo | Messaging strategy | Outreach | Product Positioning | Sales Enablement | Salesforce | Stakeholder management | Virtual events | Webinars
Education
N/A
Regions
Countries
States
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