Principal, Marketing Analytics
Tasks
- Analyze B2B funnel and identify friction points
- Architect attribution frameworks
- Build predictive LTV and churn models
- Ensure marketing data integrity single source of truth
- Establish brand and organic measurement standards
- Integrate CRM data and marketing automation systems
- Maintain production data models in dbt
- Optimize Snowflake environments
- Optimize budget allocation and ROI expectations
- Own long term marketing data ecosystem vision
- Quantify share of voice and brand sentiment
- Standardize AI and automation for marketing analytics
Perks/Benefits
- Async communication
- Flexible paid time off
- Flexible working hours
- Home office budget
- IT equipment
- Learning and wellness budget
- Mental health support services
- Paid parental leave
- Stock options
- Work from anywhere
Skills/Tech-stack
AI Automation | Attribution | BI | Budget Optimization | CRM Integration | Churn modeling | Customer Lifetime Value | DBT | Data Governance | Data Modeling | Data integration | HubSpot | Lifetime Value | Looker | Machine Learning | Marketing Analytics | Media Mix | Media mix modeling | Mix Modeling | Predictive Modeling | Salesforce | Sigma | Snowflake | Tableau | Unified Measurement
Education
N/A
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