Marketing Analytics Lead
Tasks
- Analyze first party and third party data
- Build and maintain dashboards and reports
- Design experiments and A/B tests
- Develop marketing KPI reporting
- Measure marketing campaign impact and ROI
- Partner with marketing managers to refine strategy
- Present data findings to non-technical stakeholders
- Track marketing metrics over time
- Translate insights into narratives for stakeholders
Perks/Benefits
- Child care benefits
- Dental coverage
- Disability benefits
- Extended health coverage
- Family building benefits
- Flexible paid time off
- Health care savings account
- Life insurance
- Mental health benefits
- Paid parental leave
- Pet benefits
- RRSP match
- Ride credits
- Subsidized commuter benefits
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | Excel | Experiment design | Google Sheets | Looker | Marketing Analytics | Marketing measurement | Python | R | SQL | Tableau
Education
N/A
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