Senior Director, Business Analytics
Chicago, Illinois, United States; New York, New York, United States
USD 140K-165K Senior-level Full Time
Tasks
- Advise on audience strategy and measurement
- Conduct research and attend industry events
- Consult with clients on business problems and opportunities
- Develop analytics roadmaps
- Develop and execute measurement plans
- Evaluate impact of new data sources and technologies
- Identify brand and portfolio growth opportunities
- Lead consumer segmentation and audience identification
- Mentor direct reports
- Optimize budgets and media plans
- Partner on annual budget setting and media plan development
- Provide ad hoc strategic marketing support
- Recruit new talent
- Translate analytics into data stories
Perks/Benefits
- 401k
- Dental coverage
- Disability insurance
- Employee discount program
- Employee stock purchase program
- Flex spending
- Life insurance
- Medical coverage
- Paid family benefits
Skills/Tech-stack
Aggregated Data | Audience Segmentation | Budgeting | Clean rooms | Client Relationship Management | Client relationship | Customer Journey | Data Clean Rooms | Data Lakes | Data Storytelling | Data analytics | Data-driven | Data-driven advertising | Marketing Analytics | Measurement planning | Media Planning | Project Management | ROI development | Relationship Management | Revenue Forecasting | Strategic Marketing | User Level Data
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Regions
Countries
States
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