Director Omnichannel Analytics, Marketing Sciences
US - CA - Foster City, United States
USD 226K-292K Executive-level Full Time
Tasks
- Analyze media performance and identify optimization opportunities
- Create analytical reports and stakeholder presentations
- Define measurement approach for brand objectives
- Design and implement marketing mix modeling
- Develop actionable insights to optimize campaigns and ROI
- Develop reporting frameworks and performance metrics
- Drive multi touch attribution adoption
- Ensure robust tracking and CRM integration
- Establish campaign objectives and KPIs
- Manage media agency and third party measurement partners
- Plan and execute A B testing and experimentation
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | Audience targeting | B testing | Budget allocation | CRM Integration | Data Privacy | Data Visualization | Data collection | Data privacy compliance | Data reporting | Digital analytics | Experimentation | Hypothesis Testing | Incrementality Modeling | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Martech | Media Planning | Media performance | Media performance analysis | Media planning tools | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Performance Analysis | Planning tools | Privacy Compliance | Regression Analysis | Segmentation | Statistical Analysis | Web Analytics
Education
Bachelor of Engineering | Bachelor of Science | Master of Business Administration | Master of Science
Roles
Regions
Countries
States
Cities
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