Senior Manager, Marketing Analytics
Tasks
- Build scalable conceptual data models
- Collaborate with IT to improve data pipelines
- Create and refine donor forecasts
- Define data protocols and documentation
- Deliver campaign and post campaign analysis
- Develop evaluation frameworks
- Implement data governance controls
- Improve campaign measurement frameworks
- Lead marketing analytics strategy
- Manage external vendors and analytics delivery
- Manage reporting and data request operations
- Monitor market trends and analytics innovations
- Oversee data operations and data management
- Perform donor segmentation and behavior analysis
- Support business and technology transition projects
Perks/Benefits
Skills/Tech-stack
Analytics Strategy | Attribution | Budget Planning | Campaign Measurement | Data Governance | Data Modeling | Data Pipelines | Data Quality | Data Visualization | ETL | Forecasting | Reporting | SOW Management | Segmentation | Targeting | Vendor management
Education
N/A
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